ARMAGEDDON
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Ferrero Rocher: Holiday 2014

In the winter of 2014, Instagram curated a selection of five brands as a test pool to begin seeding sponsored content into targeted feeds across Canada and the US.

Built around Rocher's positioning of "Beauty is in the Details", this campaign was created to reference the everyday luxury of the Ferrero experience. Taking a moment out of one's day to enjoy something for yourself, surrounded by the people, places and things that you love, over the holiday season. With this initial step into IG, as a brand, we celebrated those golden moments as seen through the easy luxe of the Ferrero Rocher lens.

Done in collaboration with The Cross Decor + Design. Shot on iphone.

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