ARMAGEDDON
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Down the Rabbit Hole

Ferrero Rocher wanted to transport lovers of their chocolate to another world. Tired of the traditional pastel Easter Bunny and Egg Hunt trope, a different approach was taken.

During Easter 2015, Lewis Carroll's rich and mood driven tale of Alice in Wonderland was reinterpreted. Amidst a series of miniature sets, the landscape of Wonder was reinvented with washes of colour and halting pieces of short film. Through the lens of modern vintage viewers were exposed to an intimate view of the White Rabbit's world - allowing them to follow as he tumbled through realms of  teacups, garden, tabletops, and of course, chocolate. 

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Said the Rabbit

Said the Rabbit

“Oh, dear! Oh, dear! I shall be too late! — the hurrier I go, the behinder I get!”

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Through the Looking Glass

Through the Looking Glass

 “In a Wonderland they lie, Dreaming as the days go by, Dreaming as the summers die: Ever drifting down the stream — Lingering in the golden gleam — Life, what is it but a dream?”

“In a Wonderland they lie, Dreaming as the days go by, Dreaming as the summers die: Ever drifting down the stream — Lingering in the golden gleam — Life, what is it but a dream?”

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