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College Inn Social Kitchen

The Social Kitchen is a food truck presented by College Inn broth that was powered by Facebook "likes".

The viewing audience and visitors to College Inn's various media channels had the opportunity to pay it forward through the online experience, exchanging "likes" for bowls of hot soup served from the food truck placed at different locations in New York. Through one click, people from all over the world shared hot bowls of soup for people in need.

During the two-day live event in Manhattan, we shared over 2,000 bowls of soup, and then donated enough broth to the New York Food Bank make another 10,000 bowls. 

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College Inn Social Kitchen Case Study

Designing this campaign was intense because the mass of assets needed in a short period of time was gargantuan. But, as usual, it all worked out in the end. Start to finish, the team was incredible.

Featured

2014 PRO Awards, Best Sampling or Trial Recruitment Campaign (Finalist)

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