Chivas Doubletake

Behind every great group photo is a great gentle(wo)man behind the lens. Chivas Doubletake is an app that honours those phantoms behind the camera, who sacrifice their snapshots by taking ours.

Doubletake uses the cameras located on both sides of the iPhone to capture the image in the viewfinder as well as a portrait of the photographer, creating a dual image that can be shared across social media. This initiative later spawned a spin-off campaign in partnership with Chivas and Canana Films, featuring best man friends Diego Luna and Gael Garcia Bernal.